Is Your Brand Holding You Back?
Challenge yourself and uncover the gaps limiting your brand’s growth.
1 in 5 businesses fail—and while there are many contributing factors, a weak brand is often at the core. A powerful, well-defined brand sets successful businesses apart, helping them attract the right customers, increase recognition, and grow with confidence.
To stand out and scale, your brand needs:
A strong core brand foundation
A well-thought-out strategy
A distinct personality and voice
A recognizable and memorable visual identity
Messaging and marketing that resonates with your audience
Take the assessment now to discover the key areas holding your brand back—and what to do about them.
Score your brand's power against these key elements
Core Brand
The foundation of your brand, essential for creating a strong, aligned identity that connects with your audience. If your foundations are weak, differentiation and connection become a struggle.
Strategy
The brain of your brand and the key to sustainable growth. Even a visually stunning brand will fail without a clear strategy.
Personality + Voice
The heart of your brand’s identity. A distinct brand personality and voice make you recognizable, relatable, and unforgettable. Without one, you risk blending in—or worse, alienating your audience.
Visual Identity
The face of your brand and your audience’s first impression. If it’s inconsistent or misaligned, your brand becomes forgettable instead of iconic.
Marketing and Messaging
A brand doesn’t exist in a vacuum. If your messaging doesn’t resonate or you’re marketing in the wrong places, growth will always be a challenge.
